18

THEMED ROOMS

A journey through the HISTORY OF MAGIC: from the great illusionists of the past to modern sleight-of-hand techniques.

465

COLLECTIONS

Rarities, magic relics, treasures, and memorabilia that TELL THE STORY, culture, and charm of illusionism.

20.000

VISITS EVERY YEAR

We amaze curious visitors and enthusiasts FROM ALL OVER THE WORLD. They come to visit us from Italy, France, England, and Germany!

Buy your ticket!

Fixed-date ticket
Ticket valid within 6 months

For schools

The Museum of Magic offers unique educational experiences for students of all ages, from preschool to high school.

Each tour is designed to stimulate curiosity, imagination, and critical thinking: through magic tricks, scientific experiments, and fascinating stories, kids learn while having fun.

Book an activity for your class and let the children and teenagers discover how magical learning can be!

Magic and learning

For companies

We offer exclusive guided tours, stage magic shows, social gatherings with customizable refreshments, and the opportunity to promote products or celebrate corporate milestones in a unique way.

An informal yet refined setting, perfect for strengthening team bonds, rewarding employees, or surprising your most loyal clients.

Extraordinary events

Social projects

The Mago Sales Foundation is a non-profit organization founded in 2001.

Inspired by the educational values of Don Bosco, it has operated in over 25 countries, supporting the poorest children through distance support projects.

Founded by Father Silvio Mantelli, known as Mago Sales, it brings shows and activities to Salesian missions that spread joy, hope, and solidarity. In Italy, it also promotes education, peace, and theater training initiatives for children, youth, and educators.

The Mago Sales Foundation

Upcoming events

Events

Today

Friends of the Museum

A place where reality blends with fantasy

Read what they say

Arturo Brachetti

Walter Rolfo

Silvan

Mago Forest

What you say

As soon as you walk in, you immediately feel something special; the welcome is wonderful, and the ticket price is more than fair, considering that a portion is donated. While visiting the rooms, you notice the passion of those who have had the dedication to prepare and preserve the objects with great care over time.
Alex Thomas
A beautiful museum, full of so much material, posters, and puppets, suitable for both adults and children. For us adults, it's a way to become kids again...
Barbara
If you want to have an exciting experience, you cannot miss visiting the Museum of Magic in Cherasco. The creator and soul of this museum is Father Silvio, known as Mago Sales, a Salesian priest and talented magician who has always dedicated his life to bringing aid to children living in poverty all over the world.
Francesca F.