The Magic Museum of Cherasco is the official headquarters of the FISM ACADEMY
On the occasion of the
World Championships of Magic in Turin in July 2025, the Magic Museum of Cherasco was officially designated as the international headquarters of the FISM Academy (International Federation of Magic Societies).
FISM Academy
The FISM Academy is a FISM initiative created to merge artistic training, research, and cultural promotion within a single global framework.
Conceived by FISM President Andrea Baioni, it aims to strengthen the identity of magic, raise standards, and promote its recognition as a performing art and shared cultural heritage.
Headquarters and Global Network
Its official headquarters is located at the Magic Museum of Cherasco, Italy, offering members of FISM-affiliated associations free access to the library and
facilities for meetings and cultural events.
Around this center, the Academy coordinates a global network of hubs and partners, including universities, museums, and cultural institutions, involving FISM world champions, historians, and curators.
Main Programs
• Advanced Coaching: intensive five-day workshops with FISM world champions,
focusing on performance, technique, judging, and creativity
• University Partnerships: joint courses and research in management, innovation, and heritage conservation
• Cultural Initiatives: the FISM Cultural Label, Global Magic Day, and the Magic & Culture Archive Project promote the artistic and historical value of magic worldwide
Strategic Objectives
The Academy seeks to strengthen FISM’s global role as a benchmark for excellence and tradition, support local initiatives within an international framework, and coordinate actions toward the recognition of magic as part of the UNESCO Intangible Cultural Heritage of Humanity.